How To

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5 Minute Instagram Marketing Strategy

One of the biggest complaints of busy business people, when it comes to social media is they simply don’t have time to do social media. On the other hand as a social media specialist, one of the biggest downfalls that I see, is that those who are participating in social media are most often than not, not succeeding because they don’t have a strategy.

When I was working back at Bluewire Media I developed the 5 Minute Marketing Plans to combat this exact issue. Here are is my personal 5 Minute Instagram Marketing Strategy.

5 Minute Instagram Marketing Strategy - Super Power Digital

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Facebook Scams and You: A quick guide to securing your account

Hi, I’m Joshua – Digital Content Manager for Super Power Digital. I have a bit of knowledge with online security and dealing with malicious software. With the recent viral scam on Facebook, I decided to share some of that knowledge.

You have probably seen a post like the one pictured above show up on your Facebook feed in the past few days, perhaps you have been tagged in one, or worse, your account has spammed all of your friends causing some of them to fall victim to the lure of a free Bunnings Gift Card.

The problem is your friends will never see that card, because its a scam. A scam designed to get your personal information to people who want to charge your phone account and bombard you with malicious software such as toolbars and free “virus” scanners.

DON’T DESPAIR! Here at Super Power Digital we have written this quick guide about what to do, and what not to do when faced with this scam.

Let’s start with what NOT to do: Don’t click the link… ever!

If you are ever unsure of something, ask another person or Google it. A quick google of “Bunnings voucher giveaway Facebook” resulted in the first 10 pages warning of the scam. The first page on the list was the official Bunnings page with this message.

bunningofficial

What to Do: If you have clicked the link, it’s vital you take the following steps.

1. Delete all of the Bunnings Scam Posts off your Timeline.
2. Get a Malware scanner. (not a virus scanner) I personally recommend Malwarebytes Anti-Malware. It’s free and easy to use. Click here to go to their page.
3. Run a full system scan.
4. Once the scan is complete it will ask if you wish to quarantine the malware, click yes.
5. Change your Facebook password.

So what to do now your computer is free of Malware and your Facebook account is secure? Why not help spread the word about these scams by telling your friends, or sharing this article.

Until next time, stay safe online!

-Joshua

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Five WordPress Plugins You Should Install

Here at Super Power Digital we are always discovering new plugins to enhance our clients websites. Here are a couple of Free WordPress plugins that we simply can’t live without.

To install these plugins onto your website, simply log into your WordPress Website, click Plugins on the right hand panel of your dashboard, click Add New and in the search panel type the name of the plug in. Simply click activate and then it is all yours. Enjoy!

1. Google XML Sitemaps is an absolute must for your website. This plugin will automatically generate the site map for your website making it easier for your website to index. If you plan on submitting your sitemap to Google this plugin also makes it really easy. Simply go to the plug in and hit edit to see the address of your site map (usually http://www.yourwebsite.com.au/sitemap.xml).

2. All in One SEO Pack is a great alternative to a SEO tool if your WordPress website does not include one. This is by far the best plug in for Search Engine Optimisation that we have ever come across and we ensure that it is on most (if not all) of our clients websites.

3. Redirection is another must for your website especially if you have your website recently rebuilt. This simple to use WordPress plugin allows you to easily manage website page directions. It lets you know how many of your pages are coming up with 404 errors so you can easily diagnose them and set up redirection to other pages on your WordPress website.

4. Google Analytics makes it beyond easy to install your Google analytics tracking code on to all the pages of your website. Just activate the plugin and then paste the UA code into the plugin. It is a simple as that!

5. Fancier Author Box is an ideal plugin if you have a lot of authors contributing to content on your website. The author box shows an image of the author and also includes their mini biography and social media contact details. It is super simple to use and extremely flexible.

Fancier Author Box - Super Power Digital

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Are you using LinkedIn to its Full Potential?

When asked “do you have a LinkedIn profile” many of you confidentially say yes. But when I ask “so what do you do on LinkedIn”; well I usually get the responses “I occasionally update my profile” or “I read messages when I get them”.

LinkedIn is not just a mini website with a page all about you and the ability to check messages that people send you. LinkedIn is a CRM (customer relationship manager) and when used correctly a major sales and customer acquisition tool. Here are my tips to ramping up your LinkedIn activity and seeing results.

1. Know why you are on LinkedIn

There is no use being on LinkedIn if you don’t know why you are on it. It is important with any digital strategy to have a goal and one that is time bound. For example my goal is gain $40,000 in work referred through linkedIn by the end of the year. Your’s could build your network connections to 500 by the end of the year. You must have a goal so you can devise the right plan on how to achieve it.

2. Put it in your calendar

One of my number one recommendations is to set aside 5 minutes a day to your LinkedIn Strategy. It is ok if you skip a couple of days here are there it does not matter but it is important to make it a priority and a part of your marketing calendar.

3. Need a strategy? Why not use mine!

Check your messages and respond to them.

Respond to invitation requests. Try not to be too picky. You wouldn’t make your website only visible to a segment of the market, so why do it with your LinkedIn account. Usually if they have asked to connect with you on LinkedIn there is a reason why.

– With everyone you accept send them a message straight away. Stuck for what to say? View their profile and see what they do and if you have any connections or groups in common. I also make a point to ask why they chose to connect with you. This can sprout a conversation about your services and soon you have a potential lead.

Share a piece of content on your LinkedIn profile and any appropriate LinkedIn groups you are connected to. This will help remind people that you are still around, reinforce your speciality, drive traffic back to your website and grow your leads.

Send a message to one of your contacts Whether it is to congratulate a friend on a new job or to set up a meeting with a potential lead it is important to make contact with at least one person.

Have any questions or would like a one on one session. Simply send us a message via our contact form and we will organise something with you to get you ahead of the game.

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Connecting Your WordPress Site to PayPal Just got Easier

If you have something to sell on your website, you have likely hit the dilemma of how to seamlessly integrate PayPal into your WordPress website. We had a similar issue until we stumbled upon a plugin that makes the integration extremely simple and saves us a considerable amount of time.

With the plugin Nice PayPal Button Lite you can simply enter in your PayPal email details and currency and then you can very simply start charging for products and services right from posts or pages in your WordPress Dashboard.
 

Here is an example of the code:

[nicepaypallite name=”HYDROTHERAPY FOR CHRONIC DISEASES COURSES Townsville APA/ESSA” amount=”295.00″] APA/ESSA

 

Here is an example of how it looks:

 
Gateway Physiotherapy Plugin example

How to download this plugin

To download this plugin simply login to your WordPress Dashboard > click on Plugins and from the side menu that appears click Add New > in the search field type “Nice PayPal Button Lite“> select it from the list and then click Install Now.

Once it has been installed, be sure to activate the plugin, which you will be prompted to do when it has downloaded. To set up your PayPal account on this plugin go to Settings on your WordPress Dashboard and then select Nice PayPal Button Lite.

Is there a great plugin that you think we should know about it? Drop us a line or simply comment on this post.

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E: Sales@superpowerdigital.com.au

 

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