Logo - Souths Leagues Club

Branding

Souths Leagues Club asked for us to redesign their new logo in conjunction with the rejuvenation of their website. We supplied them with multiple rejected design options later produced the end result.

Through the conceptual phase, it became clear that the client wanted to break-free from their sporting club roots and embrace their hospitality side that they are known for today.

  • One of Souths Leagues Club selling point is it’s riverside location (2 mins for the Brisbane CBD)
  • The blue represents the city north of the river, and the green represents the Southbank & West End area south of the river
  • ‘S’-shape reflects the natural bend in the river